‘The Best of all Worlds at HORECA Exhibition’

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HORECA Lebanon is the one of the largest trade fairs of its kind in the region and, taking place 5-8 April at BIEL Exhibition Centre in Beirut, has become synonymous with innovation, creativity and synergy.

First opening its doors in 1994, HORECA this year celebrates its 23rd edition. Incorporating 300 exhibitors, 25 daily competitions and over 40 local and international food experts, celebrity chefs, wine connoisseurs and other leaders in their respective fields, it will come as no surprise to discover that 15,000 plus visitors are expected to attend.

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The rich programme of events includes the Hospitality Salon Culinaire, the Junior Chef Competition, the Lebanese Bartenders Competition, the Lebanese Barista Competition, the Annual Hospitality Forum, the Wine & Beverage Lab and the National Extra Virgin Olive Oil Contest, and that’s just for starters.

“HORECA embraces all aspects of hospitality and foodservice,” explains Mrs. Joumana Dammous-Salamé , Managing Director of Hospitality Services, organizers of HORECA. “We attract a wide variety of industry professionals, including individuals working in catering, hotels, restaurants and bars, pastry, packaging and labeling, consultancy and academic institutions.”

“The hospitality sector has always been robust in Lebanon,” Mrs. Dammous-Salamé continues, “and the outlook is very positive. There are a number of new luxury hotels opening in the country, including the Kempinski, which is set to open in the summer of 2016 and Grand Hyatt, which is under development. There are many aparthotel projects too, and we have seen a rise in the number of rural properties as a result of a massive rural tourism initiative by the Ministry of Tourism. The Middle East continues to be a favourite with tourists, offering warm hospitality, a balmy climate, rich gastronomy and cultural heritage.”

There is no doubt that the Lebanese are entrepreneurs and trendsetters in the hospitality and foodservice sectors. Mrs. Dammous-Salamé takes up the story, “One does not have to look very hard to notice that many of the concepts defining the current markets, particularly in foodservice, are of Lebanese origin. The market is open and HORECA provides an excellent entry point, serving as a platform for new business, synergy and knowledge-sharing.”

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Of course, the region’s leading designer, manufacturer, supplier and installer of commercial kitchen equipment will be exhibiting. You’ll find Al Halabi on Stand No. A3 so come and say hello. We’d be delighted to see you!

  • By Bilal Al Halabi, Al Halabi Ref. & Kitchen Equipment www.al-halabi.com

 



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