‘HostMilano – Putting the World at Your Fingertips’

HostMilano, the exhibition leader in the Ho.Re.Ca, foodservice, retail, mass-market and hôtellerie industries, will open its doors for its 40th edition from Friday 20 to Tuesday 24 October. Taking place at Fieramilan in Italy’s commercial capital, the event is much more than a simple showcase; it’s a genuine technical and professional exhibition where the world’s leading manufacturers meet buyers from across the globe. It’s where companies launch new products, present innovative solutions, discover the latest trends and, most importantly, sign deals and with some of the industry’s leading players.

With significant growth since it was last held in 2015, HostMilano will welcome exhibitors from 55 different countries, including eight new entries – Belarus, Egypt, Lichtenstein, New Zealand, Serbia, South Africa, Sri Lanka, and the Ukraine. In total, over 1800 exhibitors have confirmed their attendance, plus approximately 1500 buyers from all over the world, arriving from Europe (10%), the Mediterranean (7%), South Africa (7%), the Middle East (15%), Northern America (23%), Central and Southern America (8%), Russia (18%), Asia and Oceania (19%).

With regard to the product categories, the foodservice equipment and bread/pizza/pasta macro-sector equates to 45.7%, and is also the most heavily represented with 729 participants. The other two macro-sectors are coffee tea – bar coffee and vending machines –gelato – pastry (36.5%) and furniture and tableware (17.8%).

HostMilano has not been designed solely for doing business deals though; it is also an event that features a wide array of training and learning possibilities. In addition to professional meetings, for instance, there will be workshops, training opportunities, round tables and show-cooking demonstrations. Visitors will be able to freely attend the hundreds of events overseen by HostMilano and will have the opportunity to get the lowdown on all of today’s ‘hot’ topics.

As part of a strategy that has seen extensive promotion the world over so as to reach a wider audience, this year’s HostMilano will focus on specific target areas – the USA, Canada and the Middle East. Various activities to attract visitors have been organised through agreements with respected international associations.

Lots of business will be done at HostMilano, but there will be plenty of competitive fun too. There will, for example, be a space dedicated to the ‘Cake Designers World Championship’ and the ‘World Trophy of Pastry, Ice Cream and Chocolate’ in collaboration with FIPGC (International Federation Pastry Ice Cream Chocolate). In addition, Altoga (Lombard Association of Coffee Roasters and Importers and Food Wholesalers) will be joining forces with Fipe for Caffè e … the event dedicated in its entirety to the coffee industry.

There is nothing like HostMilano anywhere else in the world; it’s unique, it’s happening this month, and Al Halabi will be there!

  • By Bilal Al Halabi, Al Halabi Ref. & Kitchen Equipment www.al-halabi.com




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