‘Flame & Bake ‘Casual Dining for the Discerning Customer’

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Featuring a live and almost theatrical kitchen, only the very finest ingredients and a splash of savoir-faire, Khalifa Abdullah has, like an alchemist, created the quintessential casual dining experience – Flame & Bake. “We launched our first outlet in Abu Dhabi in 2011,” Khalifa explains. “Initially, we had a five-year growth strategy, but from the very beginning Flame & Bake became very popular, and is now recognised as the finest place for shawarma in town.”

So popular as it become that there are now four Flame & Bake outlets, which will soon rise to eight, including branches in Al Ain City and Dubai. “We target ourselves at people who perhaps don’t have enough time for fine dining, but still want a quality eating experience. That’s why we use the freshest ingredients and a healthy cooking style; our entire menu is crafted with the utmost care and consideration,” Khalifa says.

Good food together with good health is rare. But dishes offered at Flame & Bake are prepared with great precision by highly talented chefs who create everything in a ‘live kitchen’. Consequently, not only do you get tasty, healthy and quickly prepared food, you get a culinary show too! And if you don’t fancy the show because you want to put your feet up at home, Flame & Bake deliver right to your door.

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The menu has something for everyone too, from falafels, shawarmas and sandwiches through to salads, pastas and pizzas. “Our main market is the take-away customer,” continues Khalifa, “but whether it’s eaten in, taken away or delivered one thing is constant, the sheer quality of the food we prepare and cook. It’s one of the things that help us stand out in what is a fiercely competitive marketplace.”

Flame & Bake has another clear advantage – all of its commercial kitchen equipment is supplied, installed and maintained by Al Halabi. “When we launched five years ago we used several suppliers, but we weren’t always 100% pleased with either the quality of product or customer service. Then we discovered Al Halabi, and after a short time we decided to use them exclusively for all of our kitchen equipment in all of our branches. They carry out the maintenance too, and their level of expertise and customer service is unrivalled, as is the quality of the machinery and equipment that Al Halabi manufactures, supplies and installs,” Khalifa concludes.

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The fast-casual arena is obviously nothing new, but we would suggest the quality of the food at Flame & Bake is. Don’t just take our word for it though; treat your taste buds to a culinary extravaganza and discover for yourself why ‘fine dining’ doesn’t have to take all day!

  • By Bilal Al Halabi, Al Halabi Ref. & Kitchen Equipment www.al-halabi.com

 



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